The Bored Ape Yacht Club is like the name suggests, a club where the NFT is your membership card. Everybody owning a Bored Ape Yacht Club NFT is a member of the club and there are lots of membership benefits. Some include IRL yacht parties, meetups, and airdrops. They also create small games, start challenges and always come up with new innovative utilities for their NFTs. They also released 2 other collections as follow-up for their holders and to make the entry point cheaper for new members. Mutant Ape Yacht Club a collection of 20,000 mutated monkeys, and Bored Ape Kennel Club, a collection of 10,000 dogs. Bored Ape Yacht Club has become a recognized brand not only in the NFT space, but also in the mainstream. There are several celebrities that bought a Bored Ape Yacht Club NFT and used it as profile picture on social media.